The Future is Mobile

The Importance of Mobile Marketing

The Importance of Mobile Marketing

 

 

 

 

 

 

Please click on the infographic to see the original page. 

Stop and consider something, what type of technology is the fastest growing world-wide?

Mobile. Mobile technology is the fastest growing, most invested in, most targeted, and most researched industry. Every kind of service and every type of entertainment is building a presence on mobile technology. These days, people can watch tv and movies, read books, take care of their finances, shop, and see the world, all from their mobile phone or tablet. I can understand why, as an entrepreneur, you might be hesitant to advance into this medium, however, you must go mobile. I don’t mean put your entire focus on advertising or marketing on mobile platforms, however, you should work are starting to build a large presence.

Reason 1

Number of mobile internet users is expected to reach roughly 2 billion users by 2015. Which means in about two years more people will be using the internet from their phone than from their desktops or their laptops. Moreover, people will be checking it more frequently, since mobile phones are constantly in the pockets of their users, unlike laptops or desktops. So, you will have more people, spending more time on the internet, more frequently throughout the day. More importantly, over 50 percent of mobile users are over 35, which means that the people that use the internet are the ones in control of their own money. So…any company that does not make an attempt to reach this audience, in my opinion, is run by idiots.

Reason 2

A combined 31 percent of mobile phone users use, or prefer to use their mobile phone or tablet to do their shopping. Either from an app or a website. That number is expected to grow exponentially through 2015. Market analysts say that by 2015 the mobile marketing industry will be valued somewhere around $5.04 billion dollars. This number should be a huge red flag to any person who feels that mobile is not the largest growing industry in the world. Any firm with any sort of smart management will be investing in an effective, efficient, and original mobile campaign. A well bred campaign might include an app, a mobile friendly website, along with mobile adds and banners. Trust me, the R.O.I on a strong mobile campaign will be huge.

Mobile Needs to be important to your firm for several reasons. In the opinion of many marketing and advertising experts, it is the next “social media” it will take customer marketing and relations to a new level. Customers will constantly be in contact with the brands and products that they choose. Further, in roughly 5 years, more people will have some sort of mobile device than desktops or televisions. Beyond that, a mobile phone or tablet is in the pocket of almost every teenager, parent, and even grandparent in the nation. These numbers will only continue to grow.

INVEST IN MOBILE. Trust me…I’m smart.

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So that’s what happened to the Synthetic Genomics, Exxon algae fuel deal

Gigaom

One of the most exciting announcements back in the Summer of 2009 for the biofuel folks, was the much-discussed potentially $600 million deal between upstart startup Synthetic Genomics, led by genome guru Craig Venter, and oil giant Exxon to make algae fuel at commercial scale. While that partnership seemed to strain a bit in late 2011, I’ve never been quite clear on what actually happened to the plans.

But in a detailed Bloomberg article on Chevron’s move away from biofuels, Venter and Synthetic Genomics have finally confirmed that the Exxon-funded research didn’t produce the desired results and was subsequently down graded. The article says that in late 2011 an algae strain that proved promising in the testing greenhouse, didn’t hit its performance milestones in an Exxon pond in Texas.

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As a result, Bloomberg says that Exxon changed the contract to focus on long term research instead of commercial…

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Tips from the trenches: 5 lessons for health tech entrepreneurs

Gigaom

Entrepreneurs in any industry need to start with a big idea – and a big tolerance for risk. But in health care, startups often need to take on a unique set of regulatory hurdles, complex systems and entrenched ways of getting things done to successfully build and scale.

At the TEDMED conference Thursday, a few of the industry’s most seasoned entrepreneurs and investors gave emerging startups a dose of advice. Here are a few of their tips:

1. Let your experience inspire, but don’t just build for yourself.

Several of the most interesting startups I’ve encountered were started by people who had their own collision with the health care system or were deeply affected by the experiences of people close to them.  But while personal experiences can inspire powerful solutions, Nina Nashif, founder and CEO of the Chicago-based health startup accelerator HealthBox, advised startups to make sure that they…

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Gratitude: Vessels

Norleen Nosri Opens her first unique Exhibit

Norleen Nosri’s new exhibit “Gratitude: Vessels” has just gone up on display inside the Mizzou Art Department gallery. Her piece, which features correlating ceramic parts and “vessels” comprised of teapots and various teacups labeled as: Generations I, Generations II, Family II and III, and so on, plays with interesting notions about family, and of course, gratitude. One student, Jessica Bremhr, said, “Her use of space and placement with the correlating pieces is really intriguing.” Nosri is set to deliver a lecture on the 18th about her exhibit.

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Premium, First, Playground

This week, I’m having a little trouble coming up with a topic I think is really quality when thinking about the best way to run a successful marketing/advertising/public relations firm. So I want to cover a few small topics quickly; sort of like a review.

1. Be Premium

A lot of people, when starting their own business, try to sell as much of their service or product as quickly as possible, meaning that their main concern is revenue. This is not, I repeat, not the right idea. As a start up agency, you shouldn’t try to compete with other well established firms by lowering your price for your service. You need to establish your product as the PREMIUM product. Don’t go to customers and say, “we can offer you what (insert competitors name here) can offer you for less.” I promise, no one wants to hear that. Instead, walk into that client meeting and say, “Listen, we will offer you the best service, results, and anything you else you can think of, we’ll give you the best of it.” Remember, you are a start up, probably with a small team of creatives, technologists, and developers, so you can’t handle as many clients as your competitors, but, you can guarantee them a much more driven and personal service. Further, you shouldn’t be afraid to charge a premium price for this premium service, just deliver the results you promised. Trust me on this one.

2. Be First

This is a key factor, especially for firms that are on the start up. the CMO’s and CEO and Chief Creative Officers need to up to date on the most popular and successful trends in the marketing field. Yes, right now, social media websites are driving sales and customer participation for marketing firms around the world. However, a truly driven CMO and Chief Marketing Strategist will already be looking ahead, you need to be thinking about what the next hit in the marketing industry will be. They need to be thinking about what the most effective content is, how to portray their clients in the right light, to the right people, through the right mediums, at the right time. Further, as a small firm, the most important thing, is that you know how to do that first.

3. Don’t Let Anyone Else’s Kid Bully Yours on the Playground

This tip might seem like it’s coming out of nowhere, to be honest, I didn’t really realize I was thinking it until it appeared on my screen. However, this might be one of the most important messages I ever deliver to young firms and young entrepreneurs. Heres why: the business world is not a nice place. You should not play nice. Everyday another firm is trying to take whatever clients you have as their own, everyday a competitor is thinking of ways to be better than your firm, everyday new competitors are emerging, and trust me, not one of them are thinking about your feelings. I like to think of the business world as a battlefield, everyday you meet with your team, and come up with the strategy to outsmart your enemies. In war, strategies mean coming up with where to put your tanks, where to send the calvary, when to use special ops, and when to bring the full army. In the meeting room, strategizing means coming up with the best ideas and pitches to deliver to clients, who you need to be meeting with, when you need to be meeting them, deciding what conferences to attend, deciding how to tell your client you have the best ideas for them, and figuring out how to convince them why they need to be working with you instead of them.  You should be approaching these tasks with a warriors mentality, this firm is your livelihood, your dream, your baby. Protect it, feed it, let it grow, and don’t let anyone else’s kid bully yours on the play ground.

 

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Build Your Dream

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With the American Economy in the state that it’s in, I don’t know if I, speaking as a college student, truly feel confident in my ability to get a well-paying job after school. Further, I feel a kind of sadness when I think that I might spend the majority of my life working to build the dream of some other person. I want to build my own dream, I think everyone does. So, I started to do a little research…if you haven’t noticed by now, I really love info-graphics. So heres what I think of my research. Which, is located above.

In the service producing sector, the sector under which marketing firms, advertising agencies, and most of the industries I talk about fall under, the amount of jobs grew by 60,000 people between January and February of 2012. Further, the last 6 month average hovered around 57,000 people.

In the good producing sector, jobs rose by 16,000 people…and the six month average was about 10,000 people.

So, what does this tell people who are trying to become their own boss? It should tell you that right now is the time to do it. Starting ones own business will never be just a simple task, it will take hard work and dedication. However, I believe that the right time to build ones own empire is after the fall of so many others. So, now, while the economy can really only improve (unless it gets worse…so help me) start your business. Fuel your own future. Thats my advice.

Employment is on the rise, the amount of people graduating college and looking for jobs is on the rise, economic growth will come, but only when brave and courageous souls decide to take fate into their own hands. So, to all entrepreneurs, start your firms, I would be grateful to be employed by you one day.

Until I build my own empire, that is.

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Why Your Firm Needs to be on Pinterest

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Disclaimer: Clicking on the picture above will take you to a more visually acceptable version of this image. 

Ok, so, why does  your firm needs to be actively advertising on Pinterest? I’ll tell you why.

Lets start with the basics, shall we?

1st. According to the infographic above, Pinterest website traffic increased over 5,000% between 2011 and 2012…now I don’t know how anything increases more than 100%…but I’m not a math guy…I’m a smart, creative, sales guy. Anyway, this means Pinterest is one of the fastest growing social media platforms, and therefore, sales platforms, on the internet. Facebook and Twitter both grew rapidly, and initially, a lot of people had their doubts about advertising and selling products on Facebook and Twitter. However, now, those are the two most used social networking sites in the world. Firms who advertise on those platforms which a constantly growing worldwide customer base. I predict the same thing will happen with Pinterest, your firm needs to be advertising on Pinterest to reach those customers that have caused the traffic increase. If you don’t, you will be knowingly avoiding and disregarding a growing, global, and young customer base. Very, very bad for business.

2nd. Pinterest products generate 4x the revenue that those same products advertised on twitter generate. Which means any product you put on Pinterest, is 4 times as likely to sell rather than if it was on twitter. More importantly, though this is only a personal opinion, I think the sharing features of Pinterest will also help generate more views, shares, and ultimately purchases. The way Pinterest works is a lot like a virtual cork board. Pinterest users have their organized virtual cork board, for example, a board completely devoted to…lets say…shoes, and they can have another one completely devoted to clothes…you get the idea. Well, everyone they are friend with on Pinterest, can go to their paige, and see these individual cork boards, and if they see stuff they like, can post those things to their own cork boards. You get it? If not I’ll make it simpler; Pinterest is essentially a tool with which your customers will spread the visual representation of your product throughout the internet…FOR FREE. It’s free advertising, it’s free word of mouth, it’s free product placement. You would be an idiot not to use it.

3rd. Moms are 61% more likely to use Pinterest than any other demographic. Further, women make up more than 2/3 of Pinterest users. These two demographics have proven to be the most revenue generating markets in sales. Please, do the math. You will be engaging women, you will be engaging mothers, and, most importantly, they will be engaging each other and spreading the word of your product.

In my opinion, Pinterest will become the new Facebook for advertising, everyone will have one, and they will be sharing ideas, information, products, a myriad of things that your company needs to be involved in. And, if your firm is not involved in the growing Pinterest market…your failing, and falling behind.

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My impressions of Facebook’s news feed redesign & what it means

Gigaom

My skepticism about Facebook (s fb) is pretty well known. I have found them to be a company that plays loose and easy with people and makes decisions that are not always in their users’ best interest. So yesterday when they announced the news feed redesign, I was a little bemused. My initial reaction: while Google is trying to make the physical world searchable, Facebook is adding a “category menu” to its feed.

Then a friend emailed and said that I was being too harsh because they are, after all, catering to a billion people, are a publicly traded company and are under attack from all sides by more nimble, smarter startups that are taking attention away from them. Fair enough: I decided that I would give them a fair shake whenever I got access to the redesigned news feed.

Facebook News Feed Redesign March 2013

Given the planet-long wait list, I didn’t sign up…

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James Franco Honored With Star On The Hollywood Walk Of Fame

CBS San Francisco

 

HOLLYWOOD (CBS NEWS) – With friend Seth Rogen by his side, actor and Palo Alto-native, James Franco received a star on the Hollywood Walk of Fame Thursday.

For the one-time Oscars host, Franco, it was a dream come true.

“When I got to L.A., I’d come here and see the stars and it just seemed like it was something that was part of the city and you would never crack that, it was part of Hollywood history,” he told the crowd at the unveiling, “It’ still baffling that my name will be there.”

PHOTOS:James Franco Honored With Walk of Fame Star

Franco, 34, got his start in 1999 with the Judd Apatow-produced TV series “Freaks and Geeks” (also starring Rogen) before branching out to film roles in movies such as “Milk,” “Rise of the Planet of the Apes,” and the first “Spider-Man” trilogy. In 2011, he…

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