Monthly Archives: April 2013

The Future is Mobile

The Importance of Mobile Marketing

The Importance of Mobile Marketing

 

 

 

 

 

 

Please click on the infographic to see the original page. 

Stop and consider something, what type of technology is the fastest growing world-wide?

Mobile. Mobile technology is the fastest growing, most invested in, most targeted, and most researched industry. Every kind of service and every type of entertainment is building a presence on mobile technology. These days, people can watch tv and movies, read books, take care of their finances, shop, and see the world, all from their mobile phone or tablet. I can understand why, as an entrepreneur, you might be hesitant to advance into this medium, however, you must go mobile. I don’t mean put your entire focus on advertising or marketing on mobile platforms, however, you should work are starting to build a large presence.

Reason 1

Number of mobile internet users is expected to reach roughly 2 billion users by 2015. Which means in about two years more people will be using the internet from their phone than from their desktops or their laptops. Moreover, people will be checking it more frequently, since mobile phones are constantly in the pockets of their users, unlike laptops or desktops. So, you will have more people, spending more time on the internet, more frequently throughout the day. More importantly, over 50 percent of mobile users are over 35, which means that the people that use the internet are the ones in control of their own money. So…any company that does not make an attempt to reach this audience, in my opinion, is run by idiots.

Reason 2

A combined 31 percent of mobile phone users use, or prefer to use their mobile phone or tablet to do their shopping. Either from an app or a website. That number is expected to grow exponentially through 2015. Market analysts say that by 2015 the mobile marketing industry will be valued somewhere around $5.04 billion dollars. This number should be a huge red flag to any person who feels that mobile is not the largest growing industry in the world. Any firm with any sort of smart management will be investing in an effective, efficient, and original mobile campaign. A well bred campaign might include an app, a mobile friendly website, along with mobile adds and banners. Trust me, the R.O.I on a strong mobile campaign will be huge.

Mobile Needs to be important to your firm for several reasons. In the opinion of many marketing and advertising experts, it is the next “social media” it will take customer marketing and relations to a new level. Customers will constantly be in contact with the brands and products that they choose. Further, in roughly 5 years, more people will have some sort of mobile device than desktops or televisions. Beyond that, a mobile phone or tablet is in the pocket of almost every teenager, parent, and even grandparent in the nation. These numbers will only continue to grow.

INVEST IN MOBILE. Trust me…I’m smart.

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So that’s what happened to the Synthetic Genomics, Exxon algae fuel deal

Gigaom

One of the most exciting announcements back in the Summer of 2009 for the biofuel folks, was the much-discussed potentially $600 million deal between upstart startup Synthetic Genomics, led by genome guru Craig Venter, and oil giant Exxon to make algae fuel at commercial scale. While that partnership seemed to strain a bit in late 2011, I’ve never been quite clear on what actually happened to the plans.

But in a detailed Bloomberg article on Chevron’s move away from biofuels, Venter and Synthetic Genomics have finally confirmed that the Exxon-funded research didn’t produce the desired results and was subsequently down graded. The article says that in late 2011 an algae strain that proved promising in the testing greenhouse, didn’t hit its performance milestones in an Exxon pond in Texas.

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As a result, Bloomberg says that Exxon changed the contract to focus on long term research instead of commercial…

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Tips from the trenches: 5 lessons for health tech entrepreneurs

Gigaom

Entrepreneurs in any industry need to start with a big idea – and a big tolerance for risk. But in health care, startups often need to take on a unique set of regulatory hurdles, complex systems and entrenched ways of getting things done to successfully build and scale.

At the TEDMED conference Thursday, a few of the industry’s most seasoned entrepreneurs and investors gave emerging startups a dose of advice. Here are a few of their tips:

1. Let your experience inspire, but don’t just build for yourself.

Several of the most interesting startups I’ve encountered were started by people who had their own collision with the health care system or were deeply affected by the experiences of people close to them.  But while personal experiences can inspire powerful solutions, Nina Nashif, founder and CEO of the Chicago-based health startup accelerator HealthBox, advised startups to make sure that they…

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Gratitude: Vessels

Norleen Nosri Opens her first unique Exhibit

Norleen Nosri’s new exhibit “Gratitude: Vessels” has just gone up on display inside the Mizzou Art Department gallery. Her piece, which features correlating ceramic parts and “vessels” comprised of teapots and various teacups labeled as: Generations I, Generations II, Family II and III, and so on, plays with interesting notions about family, and of course, gratitude. One student, Jessica Bremhr, said, “Her use of space and placement with the correlating pieces is really intriguing.” Nosri is set to deliver a lecture on the 18th about her exhibit.

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Premium, First, Playground

This week, I’m having a little trouble coming up with a topic I think is really quality when thinking about the best way to run a successful marketing/advertising/public relations firm. So I want to cover a few small topics quickly; sort of like a review.

1. Be Premium

A lot of people, when starting their own business, try to sell as much of their service or product as quickly as possible, meaning that their main concern is revenue. This is not, I repeat, not the right idea. As a start up agency, you shouldn’t try to compete with other well established firms by lowering your price for your service. You need to establish your product as the PREMIUM product. Don’t go to customers and say, “we can offer you what (insert competitors name here) can offer you for less.” I promise, no one wants to hear that. Instead, walk into that client meeting and say, “Listen, we will offer you the best service, results, and anything you else you can think of, we’ll give you the best of it.” Remember, you are a start up, probably with a small team of creatives, technologists, and developers, so you can’t handle as many clients as your competitors, but, you can guarantee them a much more driven and personal service. Further, you shouldn’t be afraid to charge a premium price for this premium service, just deliver the results you promised. Trust me on this one.

2. Be First

This is a key factor, especially for firms that are on the start up. the CMO’s and CEO and Chief Creative Officers need to up to date on the most popular and successful trends in the marketing field. Yes, right now, social media websites are driving sales and customer participation for marketing firms around the world. However, a truly driven CMO and Chief Marketing Strategist will already be looking ahead, you need to be thinking about what the next hit in the marketing industry will be. They need to be thinking about what the most effective content is, how to portray their clients in the right light, to the right people, through the right mediums, at the right time. Further, as a small firm, the most important thing, is that you know how to do that first.

3. Don’t Let Anyone Else’s Kid Bully Yours on the Playground

This tip might seem like it’s coming out of nowhere, to be honest, I didn’t really realize I was thinking it until it appeared on my screen. However, this might be one of the most important messages I ever deliver to young firms and young entrepreneurs. Heres why: the business world is not a nice place. You should not play nice. Everyday another firm is trying to take whatever clients you have as their own, everyday a competitor is thinking of ways to be better than your firm, everyday new competitors are emerging, and trust me, not one of them are thinking about your feelings. I like to think of the business world as a battlefield, everyday you meet with your team, and come up with the strategy to outsmart your enemies. In war, strategies mean coming up with where to put your tanks, where to send the calvary, when to use special ops, and when to bring the full army. In the meeting room, strategizing means coming up with the best ideas and pitches to deliver to clients, who you need to be meeting with, when you need to be meeting them, deciding what conferences to attend, deciding how to tell your client you have the best ideas for them, and figuring out how to convince them why they need to be working with you instead of them.  You should be approaching these tasks with a warriors mentality, this firm is your livelihood, your dream, your baby. Protect it, feed it, let it grow, and don’t let anyone else’s kid bully yours on the play ground.

 

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