Tag Archives: social-media

Why Your Firm Needs to be on Pinterest

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Disclaimer: Clicking on the picture above will take you to a more visually acceptable version of this image. 

Ok, so, why does  your firm needs to be actively advertising on Pinterest? I’ll tell you why.

Lets start with the basics, shall we?

1st. According to the infographic above, Pinterest website traffic increased over 5,000% between 2011 and 2012…now I don’t know how anything increases more than 100%…but I’m not a math guy…I’m a smart, creative, sales guy. Anyway, this means Pinterest is one of the fastest growing social media platforms, and therefore, sales platforms, on the internet. Facebook and Twitter both grew rapidly, and initially, a lot of people had their doubts about advertising and selling products on Facebook and Twitter. However, now, those are the two most used social networking sites in the world. Firms who advertise on those platforms which a constantly growing worldwide customer base. I predict the same thing will happen with Pinterest, your firm needs to be advertising on Pinterest to reach those customers that have caused the traffic increase. If you don’t, you will be knowingly avoiding and disregarding a growing, global, and young customer base. Very, very bad for business.

2nd. Pinterest products generate 4x the revenue that those same products advertised on twitter generate. Which means any product you put on Pinterest, is 4 times as likely to sell rather than if it was on twitter. More importantly, though this is only a personal opinion, I think the sharing features of Pinterest will also help generate more views, shares, and ultimately purchases. The way Pinterest works is a lot like a virtual cork board. Pinterest users have their organized virtual cork board, for example, a board completely devoted to…lets say…shoes, and they can have another one completely devoted to clothes…you get the idea. Well, everyone they are friend with on Pinterest, can go to their paige, and see these individual cork boards, and if they see stuff they like, can post those things to their own cork boards. You get it? If not I’ll make it simpler; Pinterest is essentially a tool with which your customers will spread the visual representation of your product throughout the internet…FOR FREE. It’s free advertising, it’s free word of mouth, it’s free product placement. You would be an idiot not to use it.

3rd. Moms are 61% more likely to use Pinterest than any other demographic. Further, women make up more than 2/3 of Pinterest users. These two demographics have proven to be the most revenue generating markets in sales. Please, do the math. You will be engaging women, you will be engaging mothers, and, most importantly, they will be engaging each other and spreading the word of your product.

In my opinion, Pinterest will become the new Facebook for advertising, everyone will have one, and they will be sharing ideas, information, products, a myriad of things that your company needs to be involved in. And, if your firm is not involved in the growing Pinterest market…your failing, and falling behind.

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The Future of Marketing

So, whats new in the world of Marketing? Well, a lot of things are new. The industry market is always moving forward, evolving, morphing and growing in pace with public trend and mentality. Which, lets be honest, is really fast.

Referring to the info-graphic above, the first marketing outlet firms who want to replenish, reaffirm, attract, and maintain their customers and brand loyalists is social media. 75% of internet connected homes use social media, thats 61.5% of American households. Not to mention the social media users in countries like The United Kingdom, France, Germany, Italy, India, and others. Reaching this international and constantly renewable source of customers is simple. Higher a new world marketing leader, someone who understands how to build and manipulate social media to most effectively reach and connect with these new customers. These experts will higher social media interns, much like myself, and we’ll do all the dirty work. Oh, and heres the best part; young college students like us both understand social media and we need real world experience, so you can get us to do it for free. Any firm that markets effectively will be active and proficient in building a following on twitter, Facebook, Google+(growing in use) Pinterest, and even instagram. Further, these outlets will be used, not only to inform customers of products and place new advertisements…they are more important for building a personal connection with your existing and new customers. ALWAYS CONNECT IN THOUGHT AND EMOTION WITH CUSTOMERS (see posts below)…

Next, you need to be using some sort of e-mail system. “Checking email” is the most widely cited reason for internet use. When people log on to the inter-web the first thing they do is check email, and probably, though don’t quote me on this, check facebook and twitter. 97% of American households use email…and 66% of firms are integrating their email campaigns with their social media outlets. Those firms that do link their email readership to their social media platforms will undoubtedly reep the rewards. Effective and efficient customer communication is essential to customer retention, development, and growth.

OK, next, make sure to fully understand and appreciate this point. MOBILE IS THE FASTEST GROWING AND MOST IMPORTANT MARKET OF TODAY. Do not, I repeat, do not, ignore the potential of mobile marketing. Around the world people stay constantly, and trust me, I mean c-o-n-s-t-a-n-t-l-y connected to their smart phones, tablets, ipads, blackberrys, iphones, samsungs….any phone you can think of, the owner of that phone knows exactly where it is at all times no matter what. The speed and ease that these devices deliver information to their users makes us addicted, it is our permanent and precious connection to the world. Any firm absolutley, and without a doubt, needs to be employing the use of mobile marketing. 91% of Americans use mobile devices, and 23% of those mobile users are on smart phones. Customers want to be able to access any website seeking products, information, news, fashion…and if your firm doesn’t provide that access, it will be thrown to the side. Guaranteed.

So, in conclusion. If you want be successful, follow these rules, trust me, I’m smart. I wouldn’t lead you wrong.

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