Monthly Archives: March 2013

Build Your Dream

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With the American Economy in the state that it’s in, I don’t know if I, speaking as a college student, truly feel confident in my ability to get a well-paying job after school. Further, I feel a kind of sadness when I think that I might spend the majority of my life working to build the dream of some other person. I want to build my own dream, I think everyone does. So, I started to do a little research…if you haven’t noticed by now, I really love info-graphics. So heres what I think of my research. Which, is located above.

In the service producing sector, the sector under which marketing firms, advertising agencies, and most of the industries I talk about fall under, the amount of jobs grew by 60,000 people between January and February of 2012. Further, the last 6 month average hovered around 57,000 people.

In the good producing sector, jobs rose by 16,000 people…and the six month average was about 10,000 people.

So, what does this tell people who are trying to become their own boss? It should tell you that right now is the time to do it. Starting ones own business will never be just a simple task, it will take hard work and dedication. However, I believe that the right time to build ones own empire is after the fall of so many others. So, now, while the economy can really only improve (unless it gets worse…so help me) start your business. Fuel your own future. Thats my advice.

Employment is on the rise, the amount of people graduating college and looking for jobs is on the rise, economic growth will come, but only when brave and courageous souls decide to take fate into their own hands. So, to all entrepreneurs, start your firms, I would be grateful to be employed by you one day.

Until I build my own empire, that is.

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Why Your Firm Needs to be on Pinterest

advertising-on-pinterest

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Disclaimer: Clicking on the picture above will take you to a more visually acceptable version of this image. 

Ok, so, why does  your firm needs to be actively advertising on Pinterest? I’ll tell you why.

Lets start with the basics, shall we?

1st. According to the infographic above, Pinterest website traffic increased over 5,000% between 2011 and 2012…now I don’t know how anything increases more than 100%…but I’m not a math guy…I’m a smart, creative, sales guy. Anyway, this means Pinterest is one of the fastest growing social media platforms, and therefore, sales platforms, on the internet. Facebook and Twitter both grew rapidly, and initially, a lot of people had their doubts about advertising and selling products on Facebook and Twitter. However, now, those are the two most used social networking sites in the world. Firms who advertise on those platforms which a constantly growing worldwide customer base. I predict the same thing will happen with Pinterest, your firm needs to be advertising on Pinterest to reach those customers that have caused the traffic increase. If you don’t, you will be knowingly avoiding and disregarding a growing, global, and young customer base. Very, very bad for business.

2nd. Pinterest products generate 4x the revenue that those same products advertised on twitter generate. Which means any product you put on Pinterest, is 4 times as likely to sell rather than if it was on twitter. More importantly, though this is only a personal opinion, I think the sharing features of Pinterest will also help generate more views, shares, and ultimately purchases. The way Pinterest works is a lot like a virtual cork board. Pinterest users have their organized virtual cork board, for example, a board completely devoted to…lets say…shoes, and they can have another one completely devoted to clothes…you get the idea. Well, everyone they are friend with on Pinterest, can go to their paige, and see these individual cork boards, and if they see stuff they like, can post those things to their own cork boards. You get it? If not I’ll make it simpler; Pinterest is essentially a tool with which your customers will spread the visual representation of your product throughout the internet…FOR FREE. It’s free advertising, it’s free word of mouth, it’s free product placement. You would be an idiot not to use it.

3rd. Moms are 61% more likely to use Pinterest than any other demographic. Further, women make up more than 2/3 of Pinterest users. These two demographics have proven to be the most revenue generating markets in sales. Please, do the math. You will be engaging women, you will be engaging mothers, and, most importantly, they will be engaging each other and spreading the word of your product.

In my opinion, Pinterest will become the new Facebook for advertising, everyone will have one, and they will be sharing ideas, information, products, a myriad of things that your company needs to be involved in. And, if your firm is not involved in the growing Pinterest market…your failing, and falling behind.

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My impressions of Facebook’s news feed redesign & what it means

Gigaom

My skepticism about Facebook (s fb) is pretty well known. I have found them to be a company that plays loose and easy with people and makes decisions that are not always in their users’ best interest. So yesterday when they announced the news feed redesign, I was a little bemused. My initial reaction: while Google is trying to make the physical world searchable, Facebook is adding a “category menu” to its feed.

Then a friend emailed and said that I was being too harsh because they are, after all, catering to a billion people, are a publicly traded company and are under attack from all sides by more nimble, smarter startups that are taking attention away from them. Fair enough: I decided that I would give them a fair shake whenever I got access to the redesigned news feed.

Facebook News Feed Redesign March 2013

Given the planet-long wait list, I didn’t sign up…

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James Franco Honored With Star On The Hollywood Walk Of Fame

CBS San Francisco

 

HOLLYWOOD (CBS NEWS) – With friend Seth Rogen by his side, actor and Palo Alto-native, James Franco received a star on the Hollywood Walk of Fame Thursday.

For the one-time Oscars host, Franco, it was a dream come true.

“When I got to L.A., I’d come here and see the stars and it just seemed like it was something that was part of the city and you would never crack that, it was part of Hollywood history,” he told the crowd at the unveiling, “It’ still baffling that my name will be there.”

PHOTOS:James Franco Honored With Walk of Fame Star

Franco, 34, got his start in 1999 with the Judd Apatow-produced TV series “Freaks and Geeks” (also starring Rogen) before branching out to film roles in movies such as “Milk,” “Rise of the Planet of the Apes,” and the first “Spider-Man” trilogy. In 2011, he…

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Emerging technologies are creating new ethical challenges for UX designers

Gigaom

New technologies have always produced unintended consequences. But user experience (UX) designers and engineers face a number of new ethical challenges today with the rise of technology and our interaction and dependence on it.

UX designers’ primary job is to improve usability and extend productivity. But they also have a responsibility to address the unintended consequences of new technologies, some of them with a clear ethical dimension. Following is a look at some of the principle ethical quandaries that UX designers will run up against and must deal with responsibly.

Human costs and de-valuing work

So much of the UX discipline’s early efforts were driven by the desire to improve human performance and productivity while reducing errors. Few questioned the value of these gains, achieved by optimizing system design, augmenting human ability, and automation, especially as it eliminated dangerous, repetitive, or tedious work – think of assembly line factory jobs that in…

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The internet of weird things at SXSW: smart porta potties, light books and a robot zen gardener

Gigaom

Sometimes the internet of things is just there to mess with you. At the official opening night party for the SXSW Interactive Festival on Friday, design firm Frog Design created a party space where objects embedded with computing and wireless networks made party-goers think, laugh, and maybe even feel a little uncomfortable.

Frog, which has hosted the kick-off party for many years, called the series of interactive displays “The Other Singularity,” and Frog Principal Technologist Jared Ficklin said they were meant to show tech in “unexpected places.” Ficklin said Frog was expecting between 4,000 and 7,000 people to pass through the party and play with the displays.

Augmented Reality Porta Potty

Frog Design

After you enter the porta potty, a video display is projected onto the door and it can show whether you’re standing or sitting and how long you’ve been in the biffy. While the installation wasn’t working for part of the…

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Wi-Fi offers huge opportunities, but here’s how companies could blow it

Gigaom

My humble wish is this: That in the industry’s collective rush to monetize the blossoming Wi-Fi marketplace, we don’t hobble it before it hits its stride. Because let’s face it, we could botch it so, so easily.

Up until fairly recently, Wi-Fi was about in-home PC connectivity. But a few factors – the popularity of smartphones, the advent of tablets, overburdened cellular networks, among others – have come together to make Wi-Fi ubiquitous and its use in public settings commonplace.

And the trend is only strengthening; In-Stat says that 800 million smartphones alone will ship in 2013 (and a few billion Wi-Fi equipped devices), and Cisco’s 2013 Global Mobile VNI report found that mobile offload will increase from 33 percent (429 petabytes/month) of mobile data traffic in 2012 to 46 percent (9.6 exabytes/month) in 2017.

In our exuberance to monetize the Wi-Fi industry, here are the three big ways where network operators or owners of service provider Wi-Fi deployments can mess…

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event3onion

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marketing tip 3

“The only reason great many American families don’t own an elephant is that they have never been offered an elephant for a dollar down and easy weekly payments.”

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