Emerging technologies are creating new ethical challenges for UX designers

Gigaom

New technologies have always produced unintended consequences. But user experience (UX) designers and engineers face a number of new ethical challenges today with the rise of technology and our interaction and dependence on it.

UX designers’ primary job is to improve usability and extend productivity. But they also have a responsibility to address the unintended consequences of new technologies, some of them with a clear ethical dimension. Following is a look at some of the principle ethical quandaries that UX designers will run up against and must deal with responsibly.

Human costs and de-valuing work

So much of the UX discipline’s early efforts were driven by the desire to improve human performance and productivity while reducing errors. Few questioned the value of these gains, achieved by optimizing system design, augmenting human ability, and automation, especially as it eliminated dangerous, repetitive, or tedious work – think of assembly line factory jobs that in…

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The internet of weird things at SXSW: smart porta potties, light books and a robot zen gardener

Gigaom

Sometimes the internet of things is just there to mess with you. At the official opening night party for the SXSW Interactive Festival on Friday, design firm Frog Design created a party space where objects embedded with computing and wireless networks made party-goers think, laugh, and maybe even feel a little uncomfortable.

Frog, which has hosted the kick-off party for many years, called the series of interactive displays “The Other Singularity,” and Frog Principal Technologist Jared Ficklin said they were meant to show tech in “unexpected places.” Ficklin said Frog was expecting between 4,000 and 7,000 people to pass through the party and play with the displays.

Augmented Reality Porta Potty

Frog Design

After you enter the porta potty, a video display is projected onto the door and it can show whether you’re standing or sitting and how long you’ve been in the biffy. While the installation wasn’t working for part of the…

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Wi-Fi offers huge opportunities, but here’s how companies could blow it

Gigaom

My humble wish is this: That in the industry’s collective rush to monetize the blossoming Wi-Fi marketplace, we don’t hobble it before it hits its stride. Because let’s face it, we could botch it so, so easily.

Up until fairly recently, Wi-Fi was about in-home PC connectivity. But a few factors – the popularity of smartphones, the advent of tablets, overburdened cellular networks, among others – have come together to make Wi-Fi ubiquitous and its use in public settings commonplace.

And the trend is only strengthening; In-Stat says that 800 million smartphones alone will ship in 2013 (and a few billion Wi-Fi equipped devices), and Cisco’s 2013 Global Mobile VNI report found that mobile offload will increase from 33 percent (429 petabytes/month) of mobile data traffic in 2012 to 46 percent (9.6 exabytes/month) in 2017.

In our exuberance to monetize the Wi-Fi industry, here are the three big ways where network operators or owners of service provider Wi-Fi deployments can mess…

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event3onion

The services consumers get viral marketing from Search engine optimization professionals are like marathons. They will have to come across Seo skilled sites, who will enable the organization owner’s web-site have a lot of customers in on the web advertising. The obligation of Search engine optimization gurus is to generate exposure to corporations. They emphasis on Seo Web promoting aims and give prime search engine rank like Google and Yahoo. Nonetheless, to accomplish all this, net developers use Search engine marketing tailor made services, which have very long-long lasting Search engine optimisation Google rank.

Seo companies make certain that your site has all the Search engine optimization World wide web advertising these kinds of as small business advancement, localized item revenue, large quality on the web generation and the relaxation. Webmasters are assured to continue being aggressive in the on the internet company if they stick with Seo experts. They…

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marketing tip 3

“The only reason great many American families don’t own an elephant is that they have never been offered an elephant for a dollar down and easy weekly payments.”

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Gigaom

Andrew Sullivan, the former Daily Beast writer who recently launched his own standalone publishing venture, has made it pretty clear that he doesn’t like advertising, which is why his site is supported entirely by reader subscriptions. And he also made it clear in a recent series of posts that he doesn’t like the growing trend of sites like BuzzFeed using what they call “sponsored content” as a replacement for traditional advertising — something he suggested was ethically questionable for media entities of all kinds.

Like it or not, however, this phenomenon is becoming more and more commonplace — and not just at new-media ventures like BuzzFeed but also at traditional publishers like The Atlantic. Is it the savior of online media, or just another mirage in the advertising desert? This is a question we are going to discussing at length at paidContent Live in New York on April 17…

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Gigaom

Conservative columnists writing for prominent publications like the Huffington Post(s aol), National Review and Red State all received money from the government of Malaysia as part of a sophisticated propaganda plan to smear an opposition leader. Details of the scheme were reported on Friday by BuzzFeed and include a regulatory filing that discloses the names of the columnists.

The plan in which 10 columnists received $2,000 to $36,000 each to write about Malaysia was carried out by Joshua Trevino, an opinion writer and the operation’s bagman. Trevino himself, who was a columnist for the Guardian until the paper dropped him in 2012 over conflict-of-interest issues, received $389,724 from the government of Malaysia.

The Malaysian government’s goal was to discredit Anwar Ibrahim, an opposition leader and the target of a politically charged sodomy trial that was decried by human rights groups.

The upshot is that prominent American media outlets printed propaganda from a semi-totalitarian foreign…

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The Future of Marketing

So, whats new in the world of Marketing? Well, a lot of things are new. The industry market is always moving forward, evolving, morphing and growing in pace with public trend and mentality. Which, lets be honest, is really fast.

Referring to the info-graphic above, the first marketing outlet firms who want to replenish, reaffirm, attract, and maintain their customers and brand loyalists is social media. 75% of internet connected homes use social media, thats 61.5% of American households. Not to mention the social media users in countries like The United Kingdom, France, Germany, Italy, India, and others. Reaching this international and constantly renewable source of customers is simple. Higher a new world marketing leader, someone who understands how to build and manipulate social media to most effectively reach and connect with these new customers. These experts will higher social media interns, much like myself, and we’ll do all the dirty work. Oh, and heres the best part; young college students like us both understand social media and we need real world experience, so you can get us to do it for free. Any firm that markets effectively will be active and proficient in building a following on twitter, Facebook, Google+(growing in use) Pinterest, and even instagram. Further, these outlets will be used, not only to inform customers of products and place new advertisements…they are more important for building a personal connection with your existing and new customers. ALWAYS CONNECT IN THOUGHT AND EMOTION WITH CUSTOMERS (see posts below)…

Next, you need to be using some sort of e-mail system. “Checking email” is the most widely cited reason for internet use. When people log on to the inter-web the first thing they do is check email, and probably, though don’t quote me on this, check facebook and twitter. 97% of American households use email…and 66% of firms are integrating their email campaigns with their social media outlets. Those firms that do link their email readership to their social media platforms will undoubtedly reep the rewards. Effective and efficient customer communication is essential to customer retention, development, and growth.

OK, next, make sure to fully understand and appreciate this point. MOBILE IS THE FASTEST GROWING AND MOST IMPORTANT MARKET OF TODAY. Do not, I repeat, do not, ignore the potential of mobile marketing. Around the world people stay constantly, and trust me, I mean c-o-n-s-t-a-n-t-l-y connected to their smart phones, tablets, ipads, blackberrys, iphones, samsungs….any phone you can think of, the owner of that phone knows exactly where it is at all times no matter what. The speed and ease that these devices deliver information to their users makes us addicted, it is our permanent and precious connection to the world. Any firm absolutley, and without a doubt, needs to be employing the use of mobile marketing. 91% of Americans use mobile devices, and 23% of those mobile users are on smart phones. Customers want to be able to access any website seeking products, information, news, fashion…and if your firm doesn’t provide that access, it will be thrown to the side. Guaranteed.

So, in conclusion. If you want be successful, follow these rules, trust me, I’m smart. I wouldn’t lead you wrong.

Tagged , , ,

The Benefits of being a clean tech “Green” Company

“It’s easy to forget that your business is not the center of your customers’ universe. Their lives are filled with experiences, information, relationships and stories that have nothing to do with you. To them, you are an occasional blip on a crowded radar screen — and if you can maintain some frequency to your blip and some relevance to the audience’s radar screen, you’ve done more than most.”

This quote, from an article that can be found here, http://www.agencypost.com/building-social-community-around-clean-tech-initiatives-%E2%80%93-the-social-tactic-acid-test/ , is exactly what I am talking about when building a loyal and profit building customer base.

In order to be a successful brand, a firm must realize that they are not in the center of their customers universe. They are small, insignificant part of it, a second hand thought, mostly, an annoyance. So the question becomes – how does a firm become more than just a seller of products?

Here is your answer; you must stop just selling products, a company with an effective marketing strategy, that will build brand awareness and customer loyalty, is a sharer of thoughts and values. A “thought leader” if you will.

So here is how to connect most with your customer:

1. Determine what they value

– So, let us say your firm sells cleaning products, like Lysol Inc. or Mr. Clean. Who is your target audience? Mothers right? Wrong. Your target audience should be parents, this is a modern world we live in, and in a modern world; mom & dad both take care of the house, and they both take care of the kids. Trust me, I know, I’m as modern ast the latest iPad. However, today, Mommys and Daddys don’t have time to sit down and watch regular cable or satellite television, they have to work 60 hours a week, raise children, manage a household, and somehow retain some kind of sanity. So they go to work, and DVR their favorite shows, so that they can come home later and watch what they want while fast forwarding through the commercials, which means your advertisement won’t be seen.

Combat this issue; you must let your customers know that you share their values. You are concerned about how parents can work, raise children, and stay sane. So build some sort of thought sharing platform, a blog for example, that aggregates and shares articles and news and all kinds of info on how to do all these things. How to maintain an household, and raise kids, and stay sane. Further, on that website and in those articles, do not sell one thing. What I’m talking about is not placement advertising or synergy or cross promotion. I’m talking about genuine thought sharing, value building, moral connection. Now, pay attention, because here’s the kicker…all those genuine articles, those sincere tips on how to be a good parent, a strong home-owner, and still support a family, are sponsored by your company.

The devil is in the details, my friends.

So, now to the point of this blog.

Here is a link to Newsweeks Greenest Tech companies in the United States; http://www.thedailybeast.com/newsweek/galleries/2012/10/22/newsweek-green-rankings-2012-greenest-tech-companies-in-the-u-s-photos.html#9331847a-5f67-45c3-a366-3b5ebe9caf1e

Now, as pertaining to the above mentioned advice…environmentally aware companies are the future of business. As the concern over the future of the global environment grows as a public issue, customers everywhere will be looking to support, and therefore purchase goods from, those companies that have the most invested in the protection of the environment. People want to be active in support of those issues that will affect their lives, thus, they want to support companies that support and protect those issues.

Follow the advice…know what your customer values, get involved in those values, sell to your customer. You will succeed. I promise.

The future of good business.

The future of good business.

How to Succeed in the Marketing World of Today

Alright, this blog may not be as fancy as the previous, or the the ones that follow. However, I feel that it might be one of the most important one I post. 

Recently, in class, David D. Germano, Vice President of Content Marketing for Empower Media Marketing and Chief Content Strategist and Vice President for Magnetic Content Studios spoke to us about how to market and reach the audiences of today. 

This leads me to believe three fundament things;

1. Understand that audiences today have control over the media and advertising they consume

2. Firms must understand point number 1, and thus develop a new age marketing strategy

3. Firms must develop a marketing strategy based on quality, enveloping, and bond building relationships between themselves and their customers

One thing that Mr. Germano mentioned was that audiences now control what, when, and where they consume media. No longer must we watch commercials while enjoying our favorite television shows. We can DVR them, and fast forward through the breaks. Or, we catch up on them using Netflix, Hulu, or some other service, and skip the advertisements almost entirely. This means that people are no longer only watching TV in living rooms of their  homes, or only on a television. It means they can watch TV wherever they want, on whatever wi-fi capable device they choose, and can completely ignore whatever advertisements they might have been exposed too. 

Now, understanding this point, Firms must pay attention to websites like www.mashable.com. A growing business that tracks and ranks articles, videos, pictures, stories, really anything, and then shows its users how many shares it has, where its been shared too, and gives them tools to share it themselves. THIS IS THE MOST IMPORTANT TREND IN MARKETING TODAY. Firms must realize that they need to pay attention to what their audience is interested in, what their talking about, and that the best way to spread their Firm around in this day and age, is to get on top of one of those lists on websites like Mashable. 

Thus, Firms must, while still employing the use of the classic commercial. Build a culture around themselves. I’ll repeat, Build. A. Culture. Around. Themselves. Consider RedBull, they are barely even a drink company anymore. Visit, http://www.redbull.com/en, do you see anything about their energy drink, or drinking energy drinks, or energy? No, no you do not. Instead what you see is articles about skateboarding, surfing, snowboarding, BMX, everything. You see their banner and logo on the board of every extreme sport you can imagine…and you know something, Mr. Marketing Man?…They are selling more drinks than ever. 

Why?

They have built a Culture, they have become experts in the idea. People around the world interested anyway in extremes sports (see the above mentioned) are drinking RedBull. Because RedBull is involved in everything they love to do, from sponsoring athletes, to writing their own articles about major sporting events around the world. 

In todays world, a strong Firm will employ a marketing strategy to build Cults in the image of their selected masses. They forge ahead in movements of humanity, erect strongholds of emotion and relation in their customers, and inspire belief in something higher than their products. They Connect, customize, reach out, and then, finally when they are associated with every positive emotion that they can relate to their respective product…they sell the shit out of it. 

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