Tag Archives: marketing

Premium, First, Playground

This week, I’m having a little trouble coming up with a topic I think is really quality when thinking about the best way to run a successful marketing/advertising/public relations firm. So I want to cover a few small topics quickly; sort of like a review.

1. Be Premium

A lot of people, when starting their own business, try to sell as much of their service or product as quickly as possible, meaning that their main concern is revenue. This is not, I repeat, not the right idea. As a start up agency, you shouldn’t try to compete with other well established firms by lowering your price for your service. You need to establish your product as the PREMIUM product. Don’t go to customers and say, “we can offer you what (insert competitors name here) can offer you for less.” I promise, no one wants to hear that. Instead, walk into that client meeting and say, “Listen, we will offer you the best service, results, and anything you else you can think of, we’ll give you the best of it.” Remember, you are a start up, probably with a small team of creatives, technologists, and developers, so you can’t handle as many clients as your competitors, but, you can guarantee them a much more driven and personal service. Further, you shouldn’t be afraid to charge a premium price for this premium service, just deliver the results you promised. Trust me on this one.

2. Be First

This is a key factor, especially for firms that are on the start up. the CMO’s and CEO and Chief Creative Officers need to up to date on the most popular and successful trends in the marketing field. Yes, right now, social media websites are driving sales and customer participation for marketing firms around the world. However, a truly driven CMO and Chief Marketing Strategist will already be looking ahead, you need to be thinking about what the next hit in the marketing industry will be. They need to be thinking about what the most effective content is, how to portray their clients in the right light, to the right people, through the right mediums, at the right time. Further, as a small firm, the most important thing, is that you know how to do that first.

3. Don’t Let Anyone Else’s Kid Bully Yours on the Playground

This tip might seem like it’s coming out of nowhere, to be honest, I didn’t really realize I was thinking it until it appeared on my screen. However, this might be one of the most important messages I ever deliver to young firms and young entrepreneurs. Heres why: the business world is not a nice place. You should not play nice. Everyday another firm is trying to take whatever clients you have as their own, everyday a competitor is thinking of ways to be better than your firm, everyday new competitors are emerging, and trust me, not one of them are thinking about your feelings. I like to think of the business world as a battlefield, everyday you meet with your team, and come up with the strategy to outsmart your enemies. In war, strategies mean coming up with where to put your tanks, where to send the calvary, when to use special ops, and when to bring the full army. In the meeting room, strategizing means coming up with the best ideas and pitches to deliver to clients, who you need to be meeting with, when you need to be meeting them, deciding what conferences to attend, deciding how to tell your client you have the best ideas for them, and figuring out how to convince them why they need to be working with you instead of them.  You should be approaching these tasks with a warriors mentality, this firm is your livelihood, your dream, your baby. Protect it, feed it, let it grow, and don’t let anyone else’s kid bully yours on the play ground.

 

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Build Your Dream

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With the American Economy in the state that it’s in, I don’t know if I, speaking as a college student, truly feel confident in my ability to get a well-paying job after school. Further, I feel a kind of sadness when I think that I might spend the majority of my life working to build the dream of some other person. I want to build my own dream, I think everyone does. So, I started to do a little research…if you haven’t noticed by now, I really love info-graphics. So heres what I think of my research. Which, is located above.

In the service producing sector, the sector under which marketing firms, advertising agencies, and most of the industries I talk about fall under, the amount of jobs grew by 60,000 people between January and February of 2012. Further, the last 6 month average hovered around 57,000 people.

In the good producing sector, jobs rose by 16,000 people…and the six month average was about 10,000 people.

So, what does this tell people who are trying to become their own boss? It should tell you that right now is the time to do it. Starting ones own business will never be just a simple task, it will take hard work and dedication. However, I believe that the right time to build ones own empire is after the fall of so many others. So, now, while the economy can really only improve (unless it gets worse…so help me) start your business. Fuel your own future. Thats my advice.

Employment is on the rise, the amount of people graduating college and looking for jobs is on the rise, economic growth will come, but only when brave and courageous souls decide to take fate into their own hands. So, to all entrepreneurs, start your firms, I would be grateful to be employed by you one day.

Until I build my own empire, that is.

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Why Your Firm Needs to be on Pinterest

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Disclaimer: Clicking on the picture above will take you to a more visually acceptable version of this image. 

Ok, so, why does  your firm needs to be actively advertising on Pinterest? I’ll tell you why.

Lets start with the basics, shall we?

1st. According to the infographic above, Pinterest website traffic increased over 5,000% between 2011 and 2012…now I don’t know how anything increases more than 100%…but I’m not a math guy…I’m a smart, creative, sales guy. Anyway, this means Pinterest is one of the fastest growing social media platforms, and therefore, sales platforms, on the internet. Facebook and Twitter both grew rapidly, and initially, a lot of people had their doubts about advertising and selling products on Facebook and Twitter. However, now, those are the two most used social networking sites in the world. Firms who advertise on those platforms which a constantly growing worldwide customer base. I predict the same thing will happen with Pinterest, your firm needs to be advertising on Pinterest to reach those customers that have caused the traffic increase. If you don’t, you will be knowingly avoiding and disregarding a growing, global, and young customer base. Very, very bad for business.

2nd. Pinterest products generate 4x the revenue that those same products advertised on twitter generate. Which means any product you put on Pinterest, is 4 times as likely to sell rather than if it was on twitter. More importantly, though this is only a personal opinion, I think the sharing features of Pinterest will also help generate more views, shares, and ultimately purchases. The way Pinterest works is a lot like a virtual cork board. Pinterest users have their organized virtual cork board, for example, a board completely devoted to…lets say…shoes, and they can have another one completely devoted to clothes…you get the idea. Well, everyone they are friend with on Pinterest, can go to their paige, and see these individual cork boards, and if they see stuff they like, can post those things to their own cork boards. You get it? If not I’ll make it simpler; Pinterest is essentially a tool with which your customers will spread the visual representation of your product throughout the internet…FOR FREE. It’s free advertising, it’s free word of mouth, it’s free product placement. You would be an idiot not to use it.

3rd. Moms are 61% more likely to use Pinterest than any other demographic. Further, women make up more than 2/3 of Pinterest users. These two demographics have proven to be the most revenue generating markets in sales. Please, do the math. You will be engaging women, you will be engaging mothers, and, most importantly, they will be engaging each other and spreading the word of your product.

In my opinion, Pinterest will become the new Facebook for advertising, everyone will have one, and they will be sharing ideas, information, products, a myriad of things that your company needs to be involved in. And, if your firm is not involved in the growing Pinterest market…your failing, and falling behind.

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The Future of Marketing

So, whats new in the world of Marketing? Well, a lot of things are new. The industry market is always moving forward, evolving, morphing and growing in pace with public trend and mentality. Which, lets be honest, is really fast.

Referring to the info-graphic above, the first marketing outlet firms who want to replenish, reaffirm, attract, and maintain their customers and brand loyalists is social media. 75% of internet connected homes use social media, thats 61.5% of American households. Not to mention the social media users in countries like The United Kingdom, France, Germany, Italy, India, and others. Reaching this international and constantly renewable source of customers is simple. Higher a new world marketing leader, someone who understands how to build and manipulate social media to most effectively reach and connect with these new customers. These experts will higher social media interns, much like myself, and we’ll do all the dirty work. Oh, and heres the best part; young college students like us both understand social media and we need real world experience, so you can get us to do it for free. Any firm that markets effectively will be active and proficient in building a following on twitter, Facebook, Google+(growing in use) Pinterest, and even instagram. Further, these outlets will be used, not only to inform customers of products and place new advertisements…they are more important for building a personal connection with your existing and new customers. ALWAYS CONNECT IN THOUGHT AND EMOTION WITH CUSTOMERS (see posts below)…

Next, you need to be using some sort of e-mail system. “Checking email” is the most widely cited reason for internet use. When people log on to the inter-web the first thing they do is check email, and probably, though don’t quote me on this, check facebook and twitter. 97% of American households use email…and 66% of firms are integrating their email campaigns with their social media outlets. Those firms that do link their email readership to their social media platforms will undoubtedly reep the rewards. Effective and efficient customer communication is essential to customer retention, development, and growth.

OK, next, make sure to fully understand and appreciate this point. MOBILE IS THE FASTEST GROWING AND MOST IMPORTANT MARKET OF TODAY. Do not, I repeat, do not, ignore the potential of mobile marketing. Around the world people stay constantly, and trust me, I mean c-o-n-s-t-a-n-t-l-y connected to their smart phones, tablets, ipads, blackberrys, iphones, samsungs….any phone you can think of, the owner of that phone knows exactly where it is at all times no matter what. The speed and ease that these devices deliver information to their users makes us addicted, it is our permanent and precious connection to the world. Any firm absolutley, and without a doubt, needs to be employing the use of mobile marketing. 91% of Americans use mobile devices, and 23% of those mobile users are on smart phones. Customers want to be able to access any website seeking products, information, news, fashion…and if your firm doesn’t provide that access, it will be thrown to the side. Guaranteed.

So, in conclusion. If you want be successful, follow these rules, trust me, I’m smart. I wouldn’t lead you wrong.

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