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Stop and consider something, what type of technology is the fastest growing world-wide?
Mobile. Mobile technology is the fastest growing, most invested in, most targeted, and most researched industry. Every kind of service and every type of entertainment is building a presence on mobile technology. These days, people can watch tv and movies, read books, take care of their finances, shop, and see the world, all from their mobile phone or tablet. I can understand why, as an entrepreneur, you might be hesitant to advance into this medium, however, you must go mobile. I don’t mean put your entire focus on advertising or marketing on mobile platforms, however, you should work are starting to build a large presence.
Number of mobile internet users is expected to reach roughly 2 billion users by 2015. Which means in about two years more people will be using the internet from their phone than from their desktops or their laptops. Moreover, people will be checking it more frequently, since mobile phones are constantly in the pockets of their users, unlike laptops or desktops. So, you will have more people, spending more time on the internet, more frequently throughout the day. More importantly, over 50 percent of mobile users are over 35, which means that the people that use the internet are the ones in control of their own money. So…any company that does not make an attempt to reach this audience, in my opinion, is run by idiots.
A combined 31 percent of mobile phone users use, or prefer to use their mobile phone or tablet to do their shopping. Either from an app or a website. That number is expected to grow exponentially through 2015. Market analysts say that by 2015 the mobile marketing industry will be valued somewhere around $5.04 billion dollars. This number should be a huge red flag to any person who feels that mobile is not the largest growing industry in the world. Any firm with any sort of smart management will be investing in an effective, efficient, and original mobile campaign. A well bred campaign might include an app, a mobile friendly website, along with mobile adds and banners. Trust me, the R.O.I on a strong mobile campaign will be huge.
Mobile Needs to be important to your firm for several reasons. In the opinion of many marketing and advertising experts, it is the next “social media” it will take customer marketing and relations to a new level. Customers will constantly be in contact with the brands and products that they choose. Further, in roughly 5 years, more people will have some sort of mobile device than desktops or televisions. Beyond that, a mobile phone or tablet is in the pocket of almost every teenager, parent, and even grandparent in the nation. These numbers will only continue to grow.
INVEST IN MOBILE. Trust me…I’m smart.