So, whats new in the world of Marketing? Well, a lot of things are new. The industry market is always moving forward, evolving, morphing and growing in pace with public trend and mentality. Which, lets be honest, is really fast.
Referring to the info-graphic above, the first marketing outlet firms who want to replenish, reaffirm, attract, and maintain their customers and brand loyalists is social media. 75% of internet connected homes use social media, thats 61.5% of American households. Not to mention the social media users in countries like The United Kingdom, France, Germany, Italy, India, and others. Reaching this international and constantly renewable source of customers is simple. Higher a new world marketing leader, someone who understands how to build and manipulate social media to most effectively reach and connect with these new customers. These experts will higher social media interns, much like myself, and we’ll do all the dirty work. Oh, and heres the best part; young college students like us both understand social media and we need real world experience, so you can get us to do it for free. Any firm that markets effectively will be active and proficient in building a following on twitter, Facebook, Google+(growing in use) Pinterest, and even instagram. Further, these outlets will be used, not only to inform customers of products and place new advertisements…they are more important for building a personal connection with your existing and new customers. ALWAYS CONNECT IN THOUGHT AND EMOTION WITH CUSTOMERS (see posts below)…
Next, you need to be using some sort of e-mail system. “Checking email” is the most widely cited reason for internet use. When people log on to the inter-web the first thing they do is check email, and probably, though don’t quote me on this, check facebook and twitter. 97% of American households use email…and 66% of firms are integrating their email campaigns with their social media outlets. Those firms that do link their email readership to their social media platforms will undoubtedly reep the rewards. Effective and efficient customer communication is essential to customer retention, development, and growth.
OK, next, make sure to fully understand and appreciate this point. MOBILE IS THE FASTEST GROWING AND MOST IMPORTANT MARKET OF TODAY. Do not, I repeat, do not, ignore the potential of mobile marketing. Around the world people stay constantly, and trust me, I mean c-o-n-s-t-a-n-t-l-y connected to their smart phones, tablets, ipads, blackberrys, iphones, samsungs….any phone you can think of, the owner of that phone knows exactly where it is at all times no matter what. The speed and ease that these devices deliver information to their users makes us addicted, it is our permanent and precious connection to the world. Any firm absolutley, and without a doubt, needs to be employing the use of mobile marketing. 91% of Americans use mobile devices, and 23% of those mobile users are on smart phones. Customers want to be able to access any website seeking products, information, news, fashion…and if your firm doesn’t provide that access, it will be thrown to the side. Guaranteed.
So, in conclusion. If you want be successful, follow these rules, trust me, I’m smart. I wouldn’t lead you wrong.