Alright, this blog may not be as fancy as the previous, or the the ones that follow. However, I feel that it might be one of the most important one I post.
Recently, in class, David D. Germano, Vice President of Content Marketing for Empower Media Marketing and Chief Content Strategist and Vice President for Magnetic Content Studios spoke to us about how to market and reach the audiences of today.
This leads me to believe three fundament things;
1. Understand that audiences today have control over the media and advertising they consume
2. Firms must understand point number 1, and thus develop a new age marketing strategy
3. Firms must develop a marketing strategy based on quality, enveloping, and bond building relationships between themselves and their customers
One thing that Mr. Germano mentioned was that audiences now control what, when, and where they consume media. No longer must we watch commercials while enjoying our favorite television shows. We can DVR them, and fast forward through the breaks. Or, we catch up on them using Netflix, Hulu, or some other service, and skip the advertisements almost entirely. This means that people are no longer only watching TV in living rooms of their homes, or only on a television. It means they can watch TV wherever they want, on whatever wi-fi capable device they choose, and can completely ignore whatever advertisements they might have been exposed too.
Now, understanding this point, Firms must pay attention to websites like www.mashable.com. A growing business that tracks and ranks articles, videos, pictures, stories, really anything, and then shows its users how many shares it has, where its been shared too, and gives them tools to share it themselves. THIS IS THE MOST IMPORTANT TREND IN MARKETING TODAY. Firms must realize that they need to pay attention to what their audience is interested in, what their talking about, and that the best way to spread their Firm around in this day and age, is to get on top of one of those lists on websites like Mashable.
Thus, Firms must, while still employing the use of the classic commercial. Build a culture around themselves. I’ll repeat, Build. A. Culture. Around. Themselves. Consider RedBull, they are barely even a drink company anymore. Visit, http://www.redbull.com/en, do you see anything about their energy drink, or drinking energy drinks, or energy? No, no you do not. Instead what you see is articles about skateboarding, surfing, snowboarding, BMX, everything. You see their banner and logo on the board of every extreme sport you can imagine…and you know something, Mr. Marketing Man?…They are selling more drinks than ever.
They have built a Culture, they have become experts in the idea. People around the world interested anyway in extremes sports (see the above mentioned) are drinking RedBull. Because RedBull is involved in everything they love to do, from sponsoring athletes, to writing their own articles about major sporting events around the world.
In todays world, a strong Firm will employ a marketing strategy to build Cults in the image of their selected masses. They forge ahead in movements of humanity, erect strongholds of emotion and relation in their customers, and inspire belief in something higher than their products. They Connect, customize, reach out, and then, finally when they are associated with every positive emotion that they can relate to their respective product…they sell the shit out of it.